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Advertising For The Long Haul and Not the Short Term Gains


New Age Media Concepts issues its first commentary of many that will focus on the publicity and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's adage the right effects to the right anyone and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most chief part of any ad is? Your band name? Your call up number? Your offer? Look at your own advertising. What stands out? What is in the leading print? If it's your circle name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We by now know this from our chronicle books. If you want to make money today, you must first look back in time to the first time in account that a large portion of our land all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Chance of the Century


If you are an committed web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn �27 GBP each time". Depending on which side of the fence you are, this artifact is both God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the main scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the associate coaches keep an just about endless list of individual info for each player. Rebounds, assists, points, action played, etc.

How To Write More Able Brochures, Leaflets, And Catalogues


Probably the most exciting thing about leaflets and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Moderately in the same way that many associates read magazines in dentists' ahead of you rooms, they will flick because of leaflets and leaflets and stop to take a longer look at bits that grab their attention.

Localized Promotion - Door-to-Door Ad Allotment on the Fly!


Have you ever had to allocate door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to amplify your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand exterior of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold occupation method of door-to door advertising, you would determine how every so often crushing it is to have a impartial and goaded characteristic slam the door in your face, yell insulting clothes about you, or be escorted off of their property. To combat this instant humiliation, the idea of door-hanging advertisements gives the sales character a means of receiving the word out to more ancestors earlier than ahead of but more importantly, it saves the being the anguish of the advertised attractive irate over the interruption.

Understanding Internet Banner Advertising


Banner publicity is an actual way of being paid your promotion idea seen on the Internet. Banner ads ought to not be your only online form of advertising, but they are an critical part of your online publicity mix.

In Marketing Larger isn't Continually Better


If you have been subsequent the contemporary publicity news you will announcement that more and more major advertisers are looking to less important ad agencies to carry out their campaigns.Is it for the reason that they feel bad? Is it for the reason that they are cheaper? Or is it for the reason that they see the level of creative talent of minor agencies?Lets take a quick look at why this is episode and how this is good for the clients and the advertisers.

Marketing Instruction I Cultured in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I cultured some attractive things: 1 - Passage in Chicago is much worse than the allegedly bad interchange in Atlanta where I live.

How Well Do Postcards Work?


The humble a small amount postcard has been being paid a lot of awareness in the marketing world. Along with this discriminating activity comes some very good questions, such as.

How To Tame The Import Beast Classified Your Customer


What if you can absorb and check your customer's mind? What if you can influence, change somebody's mind and motivate your customers to buy from you? Well, I'm not chatting about a magic trick or lay down a message of motivation. It's about accord the another reactions made by the human mind in a range of situations.

Is there everything new under the sun? Heres how to find out if your brilliant idea is unique.


"There's naught new under the sun" is doubtless the one couch no inventor wants to hear, seldom believes, and is all the time annoying to prove wrong. However, affecting too at once to prototype stage and first admission can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is before now patented.

Three Keys to Crafting Flourishing Print Ads


Want to construct print ads that get results? Below are three keys to get you started.1.

What Insignia Make Your Army Most Attractive?


This in order is based on the doctrine of Laws of Attraction, Law of Allowing and Law of Careful Creation. And the Entire Laws of Energy (like catch the attention of likes) proven by Quantum Physics.

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My House: What Rules? IP Implications of Augmented Reality Advertising | New York Law Journal  Law.com

Augmented reality technology (AR), in which computer-generated images appear super-imposed upon a real-world environment, is quickly advancing to a point ...


Asia’s AnyMind pulls in another $8M and expands into outdoor advertising  TechCrunch

Asia-focused marketing startup AnyMind Group has landed a further $8 million in funding to close out its Series B round and expand into new verticals.


Google Fined $1.7 Billion by E.U. for Unfair Advertising Rules  The New York Times

LONDON — European authorities on Wednesday fined Google 1.5 billion euros for antitrust violations in the online advertising market, continuing its efforts to ...


YouTube Facing Lawsuit That Alleges Toy Unboxing Videos Are “Abusive Advertising Practices” Aimed At Children  Tubefilter

A Brazilian lawsuit filed against YouTube's owner Google is raising questions about whether toy unboxing videos are manipulating kids — and whether similar ...


Computer Generated Models: Intellectual Property and Advertising Risks | New York Law Journal  Law.com

Virtual models and influencers may function as trademarks as works of visual art as likenesses of real people or as combinations of all three raising new issues ...


Clorox tells Lysol to clean up its act in false-advertising lawsuit  USA TODAY

Clorox is suing the maker of Lysol for false advertising and telling its competitor to come clean on its ads.


Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints  The Washington Post

Facebook on Tuesday agreed to overhaul its lucrative targeted advertising system to settle accusations that landlords, lenders and employers use the platform to ...


Advertising Week Europe Briefing: Audio’s coming of age  Digiday

Both the proliferation of smart speakers and the popularity of podcasts are pushing advertisers to think harder about audio. Advertisers are now seeing voice as ...


U.S. lawsuit on hotels' internet advertising moves forward  Reuters

A federal judge on Thursday rebuffed a request by hotel chains including Hyatt Hotels Corp, Marriott International Inc and Wyndham Hotel Group to throw out a ...


E-Cig Company Settles Online Behavioral Advertising Inquiry  JD Supra

A Dutch e-cigarette company recently settled a self-regulatory inquiry over its online behavioral advertising practices. The Accountability Program (a US ...


Clever Advertising Creatively Encourages Denver to Conserve Water  My Modern Met

Sukle, a creative agency in Colorado, created a series of clever advertising campaigns that encouraged the people of Denver to conserve water.


A banker's guide to Facebook's new advertising rules  American Banker

When Facebook announced a new set of rules for advertisements related to housing, employment and credit, they largely weren't directed at banks, which have ...


Chinese film producer and advertising company Leaping Group to raise up to $20 million in IPO  MarketWatch

Leaping Group Co. Ltd., a Chinese film production and advertising company, said Friday it is aiming to sell up to 4 million shares in its planned initial...


In 2020, Native Advertising will be More Programmatic and Mobile - but Less Social  Social Media Today

A report, recently published by eMarketer, presents its predictions by juxtaposing 2018 numbers with 2020 estimates. It concludes that in 2020, native ...


Hardware Stores Find "True Value" In Hyper-Local Advertising  Forbes

True Value Company is embracing a “marketing-as-a-*service*” model, offering hyper-local and highly targeted marketing to stores as part of a larger program to ...


Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness  Search Engine Journal

Learn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .


MannKind - Afrezza Scripts Still Flat Despite Advertising  Seeking Alpha

Afrezza scripts essentially flat week over week. MannKind 2019 advertising campaign has been active for 10 weeks. A request for more authorized shares at the ...


Shaq joins Papa John’s board; to sign advertising deal worth $8.25M  Insider Louisville

Former NBA star Shaquille O'Neal has joined the Papa John's board and has agreed to appear in ads for the company for $8.25 million.


Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away  Forbes

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...


Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon  Forbes

The blur between *content* and commerce intensifies, and social-media platforms are working overtime to create opportunities for brands to turn consumers' ...


Advertising Week Europe briefing: 5 themes that will dominate the week  Digiday

Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...


New Zealand shooting: Facebook faces advertising boycott over live-stream  CBS News

Two business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...


A Few Pioneering Women Every Advertising Industry Pro Should Know  Forbes

As we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...


“We Don’t Have Any Advertising, So We Don’t Sell Any Data”: Can Netflix Take Over the World Without Turning Evil?  Vanity Fair

Netflix appears to be making a strategic calculation by describing itself as an “entertainment company.” Silicon Valley, after all, has become synonymous with the ...


DoubleVerify Identifies Video Fraud Scheme Targeting Mobile App Advertising  MarTech Series

DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced that it's Fraud Lab has identified a video fraud ...


Without Major Sponsors, Tucker Carlson's Show Leans on Fox News "House" Ads  Hollywood Reporter

'Tucker Carlson Tonight,' besieged by social media backlash, is increasingly filling commercial breaks with in-house ads and direct-response brand spots.


Re: No more infant formula advertising in The BMJ  The BMJ

This comes across as an arbitrary, irrational and knee-jerk action. Why exactly have these adverts been banned? I agree that the use of formula milk should be ...


No more infant formula advertising in The BMJ  The BMJ

BMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1279 (Published 21 March 2019) Cite this as: BMJ 2019;364:l1279. Article · Related *content* · Metrics ...


EU regulators fine Google $1.7 billion in online advertising case  Kennebec Journal & Morning Sentinel

BRUSSELS — European Union regulators have fined Google $1.7 billion for abusing its dominant role in online advertising, the third big antitrust penalty they've ...


Advertisers say Facebook outage led to 'chaos' in buying  AdAge.com

Facebook advertisers say the outage at the social network caused "chaos" in the market and cost them a whole day's work as they were frozen out of ads ...


Data Privacy Backlash: Is Facebook Advertising Truly Evolving?  MarTech Series

Facebook is no different when it comes to providing building and providing privacy-related services. The leading social media advertising platform keeps ...


Advertising signs sell for big prices  Wisconsin State Farmer

Collectors want advertising for the historic *content* and authentic pictures.


What Radio Can Learn From Online Advertising?  Radio Ink

Borrell Associates offered a thumbnail sketch of its recently held Local Online Advertising Conference during a Wednesday afternoon webinar. It was clear that ...


Advertising watchdog rules fake autism 'cure' adverts must stop  BBC News

Advertising watchdog the Advertising Standards Authority (ASA) has ordered 150 homeopaths operating in the UK to stop claiming they can cure autism.


Advertising Week Europe briefing: Influencer marketing under pressure to show results  Digiday

Chatter among advertisers, publishers, agencies and influencers at Advertising Week Europe indicated that influencer marketing is finally growing up and ...


NBCUniversal, Sky team up to expand global advertising product  Reuters

(Reuters) - Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, ...


Snap to drug advertisers: We're the friendlier social network  CNBC

To win big pharmaceutical advertisers, Snap is positioning itself as a friendlier social network than Facebook and Twitter.


From The ANA Conference -- FTC Chairman Warns National Advertisers - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Today, FTC Chairman Joseph Simons spoke at the ANA's Advertising Law & Public Policy Conference in Washington, D.C. United States Media, Telecoms, IT, ...


The definitive guide to what’s in and out at Advertising Week Europe 2019  Digiday

Advertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...


Advertising Week Europe briefing: Broadcasters slowly unite against platform threats  Digiday

At Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.


Fox News' Tucker Carlson Continues to Lose Advertisers  Rolling Stone

On Wednesday morning, Fox News hosted advertisers at its New York headquarters for the first “upfronts” meeting in the network's history. The goal was to ...


McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  Adweek

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...


SEC promises revised advertising rule soon  InvestmentNews

The Securities and Exchange Commission is on the verge of proposing reforms to rules governing advertising, a regulation that tends to vex investment advisers ...


TV's Biggest Media Companies Team Up to Create an Addressable Advertising Standard  Adweek

For the past decade, publishers have referred to addressable as the “holy grail” of TV advertising. And now many of the industry's biggest media ...


2019 40 Under 40: Giselle Ugarte, Media Bridge Advertising  Minneapolis / St. Paul Business Journal

Ugarte also has had roles at ESPN, E! Entertainment and Go 96.3 in the Twin Cities, and was the youngest correspondent at age 25 for the "Today Show" in ...


Teikametrics adds hourly bidding optimization for Amazon advertising  Search Engine Land

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...


Do Ryan ToysReview and other YouTube unboxing videos exploit children?  Vox.com

This January, the public prosecutor's office in São Paulo, Brazil, announced it was suing Google, accusing its video-sharing platform YouTube of “engaging in ...


7 Powerful Benefits of Using PPC Advertising  Search Engine Journal

There are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google Ads (or Bing Ads), ...


Trading Nation: Facebook's targeted advertising business  CNBC

Mark Tepper of Strategic Wealth Partners discusses Facebook's headwinds with CNBC's Mike Santoli.


Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years?  Forbes

It has been a long time since both, Coca-Cola (NYSE:KO) and PepsiCo (NASDAQ:PEP), diversified into segments other than carbonated soft drinks by selling ...


How do you make money from podcasts? The pros and cons of advertising and subscriptions  Recode

Jacob Weisberg and Bethany McLean from Pushkin Industries and Marshall Williams from Ad Results Advertising discuss the booming audio biz on the latest ...


Tencent advertising revenue soars 44%  CampaignLive

Online advertising contributed a fifth of 2018 total revenue of CNY312.7bn ($46.7bn), which rose 32%.


Digital Hype Aside, Report Says Political Campaigns Are Mostly Analog Affairs  The New York Times

On average, candidates in the 2018 midterm races spent no more than 5 percent of their overall media budgets on digital advertising, according to a report by ...


Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBC

Some businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.


Snapchat's private market thrills brands but not publishers  AdAge.com

New premium ad platform has not led to riches for media partners even as advertisers access their best *content*. By Garett Sloane. Published on March 22, 2019 ...


Has the Native Advertising Market Matured?  eMarketer

The typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...


Advertisers dump YouTube over questionable content featuring children  NBC News

AT&T, Nestlé and Epic Game have withdrawn ads from YouTube after a viral video claimed it had hosted videos featuring young children that included ...


This clever scam lets advertisers make money by draining your Android phone  The Verge

Remember when we learned it was theoretically possible for a webpage — or app — to steal your processor cycles to mine cryptocurrency, potentially draining ...


Digital out-of-home advertising is fracturing into many channels  MarTech Today

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.


WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport  World Health Organization

WHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...


This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet  News@Northeastern

By now, internet users realize that they are being tracked online. But what many don't realize is that every click they make contains information that is sold to ...


Netmining Partners with Bidtellect to Offer Programmatic Native Advertising  MarTech Advisor

This partnership will help advertisers connect with customers utilizing a *content*-driven approach, with native being the perfect next-generation enhancement.


TV Networks Form New Consortium to Advance Targeted Advertising  The Wall Street Journal

Top television networks have teamed up to create watermark technology designed to help programmers send targeted ads to people with smart TV sets.


Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks  Forbes

Oscar advertisers are willing to take a risk on the broadcast, spending $2.6 million for a 30-second spot, even though its audience has declined in recent years.


Google Stock Gains Despite EU Fine On Advertising Power Abuse  Investor's Business Daily

European antitrust regulators on Wednesday hit Google-parent Alphabet with a $1.7 billion fine for harming competition. Google stock climbed despite the latest ...


You're being used to steal $50 billion in digital advertising  Fast Company

A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.


What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  Forbes

The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.


Blockchain for the Advertising Industry  Law.com

While inflated expectations abound the advertising industry is emerging as one of the more immediate substantive and compelling use cases for blockchain ...


DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine Land

DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...


Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio:  Folio Magazine

Headlines touting impressive growth in digital ad revenues may appear delightful at first glance, but the bigger picture isn't so pretty. Unless you're one of two ...


Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have  Variety

Fox News' broadcast of "Tucker Carlson Tonight" Monday featured four ad breaks and few national commercials as a new controversy swirled.


‘Digital advertising has its own share of issues’  BusinessLine

Mumbai, March 22. As questions over brand safety and effectiveness of ads on digital platforms loom, buying a guaranteed ad placement inside 'safe' *content* ...


New Cañon City business contest offers free advertising campaigns, website and more  Canon City Daily Record

A new business contest that aims to help owners thrive with their marketing is underway. The Cañon City Daily Record and Shopper and the City of Cañon City ...


Film Financing From Advertisers And Distributors  Forbes

Advertisers. One source of film financing is equity from advertisers. The large advertisers each spend hundreds of millions of dollars per year advertising their ...


Amazon doubles down on TV advertising  Marketing Week

Amazon is now TV's third-biggest spender, with total TV ad revenue reaching £5.11bn in 2018 thanks to increased investment from online businesses.


Congress Moves to Ban Discriminatory Advertising on Social Media  Nextgov

Lawmakers also introduced bills to help both vets and the larger U.S. workforce navigate an increasingly tech-centric job market.


How streaming impacts digital advertising and consumer entertainment  TechRepublic

Streaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.


YouTube pulls advertising from anti-vaxxer videos  Mashable

YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...


Snap shares surge 10% after longtime skeptic upgrades to buy  CNBC

Shares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...


Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble  The Register

UK phone-slinger The Carphone Warehouse has received a slap on the wrist from the Brit advertising watchdog after an offer proved a tad too popular.


Online Advertising Platform Market  TechZiffy

Online Advertising Platform Market Report Provided Full Details of Executive summary, Scope of the report, Research Methodology, Introduction, 2019 Market ...


Mobile Advertising Platform Market  TechZiffy

Mobile Advertising Platform Market Report Provided Full Details of Executive summary, Scope of the report, Research Methodology, Introduction, 2019 Market ...


Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth  Motley Fool

Trying to follow the e-commerce giant's lead, the retail giant is reorienting strategy to build its digital ad business.


FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising  TechCrunch

The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...


Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash  Hollywood Reporter

Fox News host Jeanine Pirro's Saturday night show has already lost at least four corporate advertisers after she said on her March 9 broadcast that Muslim ...


Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPost

Fossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...


The push and pull of travel advertising  PhocusWire

The travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...


Battling Bans, China’s Huawei Goes on an Advertising Offensive  The Wall Street Journal

As a challenge to key U.S. allies seeking to block it from rollouts of 5G networks, China's Huawei Technologies Co. unleashed an edgy ad campaign. The ads ...


SheSays celebrates mums in advertising with card collection  CampaignLive

Mother's Day cards were created by women from a variety of backgrounds.


For The First Time, Digital Advertising Will Surpass Traditional Ad Spending  WBUR

Total digital spending on advertising will surpass traditional ad spending for the first time. Here & Now media analyst John Carroll assesses the impact.


Sons rent billboard advertising dad’s birthday and phone number: report  Fox News

A South Jersey man's phone has been ringing off the hook since last week when his two sons rented a billboard reading “Wish My Dad Happy Birthday. Love ...


Tag: Search Advertising Software Industry Analysis  TechZiffy

Search Advertising Software Market To Register High Demand Rate Worldwide: Topmost Manufactures, Challenges And Drivers Prediction 2026. Search ...


3 ways to lower your Amazon advertising ACoS  Search Engine Land

Amazon's advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts ...


Godiva Chocolatiers sued for alleged false advertising  WPVI-TV

The Godiva Chocolatier Company has two manufacturing facilities.


Carlson comments signal brawl for advertisers  Yahoo News

NEW YORK (AP) — This week's controversy over statements made by Fox News Channel's Tucker Carlson is as much about a high-stakes battle over the ...


Dwindling advertising revenue causes 12 employees to lose jobs as The Plain Dealer downsizes  News 5 Cleveland

CLEVELAND — Friday afternoon, Plain Dealer President and Editor George Rodrigue announced that a dozen reporters and editors will lose their jobs when ...


Global Social Advertising Software Market 2019 Highlights Business Opportunities and Growth  TechZiffy

Social Advertising Software Market Report Provided Full Details of Executive summary, Scope of the report, Research Methodology, Introduction, 2019 Market ...


NCS Chief Research Officer to Be Honored for Her Contribution to Elevating the Science of Advertising and Marketing  Business Wire

NEW YORK--(BUSINESS WIRE)--NCS announced today that Chief Research Officer Leslie Wood, Ph.D will be recognized with one of the advertising industry's ...


Successful advertising campaigns are about the buzz, not the budget, says local author  Minneapolis Star Tribune

Nationally recognized creative director Chris Birt has written a book about generating brand awareness without much advertising. The CEO of ABdBUZZ, with ...


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